BBA in International Business

The studies prepare you to work in all fields of international business. As a BBA, you may develop a career from an assistant level to a management position, as an entrepreneur, a specialist or in RDI positions.

The Specialisation Major Customer Relationship Management and Communication prepares you for careers in marketing, sales and communication. It gives you skills in the areas of innovation and sales management, digital marketing, service design, B2B branding, corporate and marketing communication and how to create customer value in B2B service processes.

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