The appeal of Business and Marketing Management graduates is that they can fit into marketing roles or more general business roles. They have not only developed the functional knowledge, but also the strategic thinking and other transferable skills that equip them to develop into effective, confident, reflective managers. Business and Marketing Management students have gone on to graduate roles in all areas of marketing, including brand management, marketing communications, digital marketing, marketing research, and sales, working in a wide variety of organisations and marketing agencies, both large and small. Employers of Business and Marketing Management graduates include Sky, Microsoft, Aldi, Reed Business Information, and Citroën among many others. A number of graduates have also gone on to undertake Masters degrees in marketing or broader business subjects.