Graduates will have the skills to develop a media plan, prepare advertising strategy and copy, plan and execute complete campaigns, prepare media buys, execute design and production in both print and web media, and provide advertising account management in advertising agencies, small business, non-profit organizations, start-ups, and new media. Graduates have degree completion opportunities in Conestoga’s Bachelor of Public Relations (Honors).
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Graduates will qualify for entry positions including international trade research assistant, international marketing manager, account manager, freight dispatcher, transport logistics controller, supply chain analyst, inventory control specialist, warehouse manager, purchasing officer, and supply chain consultant.
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HR Generalist.
HR recruiter.
HR specialist.
Compensation Manager.
Employee Relations Manager.
Training and Development Manager.
Change consultant.
Technical Recruiter.
The event industry is a rapidly growing segment of virtually every sector of society. Events are part of public, not-for-profit, charitable, private, and corporate sectors. Employment opportunities may be found at tourism associations, trade and professional associations, convention and conference centres, governments and at conference and event planning companies.
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Graduates may find employment across almost all public or private sectors. Positions within these sectors include data analyst, business analyst, quantitative analyst, digital marketing, project manager, operations analyst, transportation logistics, systems analyst. Those with an entrepreneurial spirit may prefer self-employment opportunities within the field such as data analytics consultants or design of data management solutions.
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Marketing management opportunities exist in a number of broad based firms including sales, retail and insurance companies. Some opportunities also exist in public relations or communications. Graduates have found employment in sports marketing, event marketing, logistics companies and with media outlets. Others go into market research in small, medium and large national firms.
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Graduates find positions in a number of areas including company recruiting, training and labour relations, payroll, benefits and compensation.
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Opportunities exist for entry level positions in financial institutions including banks and credit unions, investment firms, stock and mortgage brokerages, credit departments and insurance companies.
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Graduates of this program are prepared for entry level positions as accounting clerks, bookkeepers or accounting trainees. The positions are generally in small and medium sized businesses, the not-for-profit sector or government offices.
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Graduates will have a broad knowledge of business principals which will help them gain entry level jobs in any discipline. They will have the foundational knowledge to entertain a small business startup.
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